The philosophy of my practice

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With more than 30 years of experience in business and law, Aaron London, B.A. (Hons.), LL.B has worked in private practice and as in-house general counsel.

I love business and law and their complex relationship. While I'm drawn to the construction and manufacturing sectors, all businesses share commonalities: HR problems are industry agnostic; contracts set out rights, obligations, and if correctly drafted, exhaust liability and indemnity questions; resolving conflicts or making claims arise where there is a difference of opinion about who did or didn't do something they were obliged to do. 

The difference between in-house and external counsel

You may ask "Why do I need general counsel? I already have a lawyer."   

As your retained general counsel, or in-house counsel, my role is fundamentally different than your external counsel. I become a part of your executive management team.   

I absorb your work program, your administrative and financial systems, your organizational chart, and how you do business. I learn your business from the executive level and understand it from the operational level. As we move forward, I filter issues through a powerful combination of law and broad experience in manufacturing, general contracting, and subcontracting and apply those skills and experience to your unique issues and circumstances. Over my career, I have been on both sides of the transaction in general contracting, subcontracting, and manufacturing. I have dealt with manufacturers, suppliers, consultants, owners, subcontractors, sub-subcontractors and general contractors. I have dealt extensively with local, regional, national, and international firms and have broad perspective, experience and insights to add to your team's strength.

I bring immediate strength and experience to your management team, on demand, and fill a gap that most SMEs can't afford.

What is the value proposition? Fractionalized retained general counsel gives you the benefit of savvy, industry experienced in-house counsel, deeply knowledgeable about your business on your schedule, and your budget. By fractionalizing my services, every client gets the benefit of the Pareto Principle.  That is, if 20% of the work yields 80% of the results, by staking out a modest time commitment to your company, you and I focus on what is most important, and what brings the greatest value to you and your business.